RKR Rebrand
The Restaurant at Kellogg Ranch (RKR) is hidden on campus with minimal brand recognition or wayfinding. Many students, families, and visitors are unaware of its location or that it is open to the public. The challenge is to boost awareness through consistent visual communication, signage, and cross-promotion with CPP destinations.
Research
Documented a typical walk to RKR from a student’s perspective. As a way to further understand where visibility is important.
